Apple vs Google comparés en illustrations

1. Prise de décision

Google: create what users think they want

Apple: create what they think users want

2. Recherche et développement

Google: development over research

Apple: research over development

3. Cohérence

Google: consistency focused on visual consistency

Apple: consistency focused on user experience

4. Présentation des produits en amont

Google: press releases and teasers

Apple: none

5. Évolution du design

Google: redesigns and new trends

Apple: evergreen, long-lasting design

6. Protection de la vie privée

Google: simulated privacy

Apple: true privacy

7. Base d'utilisateurs

Google: extensive coverage

Apple: limited coverage

8. Leadership

Google: flat structure with distributed power

Apple: hierarchical structure with centralized power

9. Écosystème

Google: open-source

Apple: proprietary

10. Stratégie go-to-market (UI)

Google: spotlight and promotions

Apple: retain existing structure